2025 Spring > UGRD > SL > SL 302
Sport Marketing and Sales
Course #: SL 302
Description:
The purpose of this course is to introduce students to the basic principles of sport marketing and equip them with the knowledge and skills necessary to be effective sport marketers. This introductory course will focus on the uniqueness of sport marketing, strategic marketing management, sport consumer behavior, data-based marketing and the role research in sport marketing, market segmentation, product and brand management, pricing strategies, promotions, sales, licensing, sponsorship, electronic media, public relations, legal aspects of sport marketing, evaluation methods in marketing, and the future directions of sport marketing.
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 8434 | MW 5:30 - 6:45 pm |
Dai,Shushan | Healey H04-0031 | |
|
Session:
Regular
Class Dates:
01/27/2025 - 05/14/2025
Capacity:
30
Enrolled:
35
Status:
Closed
Credits:
3/3
Class Notes:
Pre Requisites:
Course Attributes:
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